Sen. Obama... tell us already! You need to send out your text message announcement ASAP. Who will be watching or listening to the campaign over one of the final summer vacation weekends? Only your most staunch supporters, that's who. Do you need to do much for them - probably not - they are with you.
You need to time this so that the majority of those not following politics every seven minutes hear the announcement and feel positive about your choice. Keeping us waiting... and building the excitement to the extreme... while a marketing trick also could lead to a 'let-down.' As more and more "can't wait" any longer - they may be more disappointed if their favorite for VP is not selected. It could play right in to the McCain Paris Hilton celebrity attack.
At least most seem to realize that one person (make that two... John Edwards) is off the list - - Sen. Hillary Clinton.
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